Success Comes From Playing Games
Think about the last time you played a game. It can be a board game, video game, a sport, or some form of imaginary play with your kids.
What was the motivator that kept you going and engaged in the outcome?
Typically it is the chance to win, and the human brain loves winning.
My personal favorite is a strategy game called Chicapig. The goal is to get all your Chicapigs into their pen before anyone else does. In the process, you must prevent your opponents from reaching by blocking their path to success.
It is easy to get wrapped up in the game because of the dopamine rush you get the closer you get to your goal.
Gamification is the process of incorporating gaming elements into a non-gaming context to improve engagement levels and encourage users to take action.
When planning your gamification strategy, the game steps should resemble those of your customer journey to success. Every step in the game is an action that will present little victories that they need to keep moving forward.
The gamification strategy can work the same for SaaS, Membership, Courses, and digital products. All of these products are vehicles that take the users from Point A to Point B.
Building games into your products will not only a way to make things fun for your customers but will also boost engagement and their commitment to achieving the promised goal. They will want to continue and keep coming back so they can win.
Success comes from playing games.
Games have many tangible benefits including:
Rewards, Self-Expression, Status, and Achievement
How can you start incorporating more games into your work and products?
- Nick Jensen (@ncklrs) January 7, 2021
Originally published at https://www.nickjensen.co on January 7, 2021.