Squirrel!

Nick Jensen
2 min readJan 10, 2021

Your ideas are holding you back.

Ideas themselves are not a bad thing. Some ideas are great; others are shit on a stick. That was an idea I had for a food truck. The concept was simple; everything served was on a stick and most was deep-fried.

I have spent a lot of time the past few years executing many of my ideas but never going big on a single one of them. I often get wrapped up in the idea of the idea — thinking this could be the one idea that does it.

I have chased startup money with pitch competitions. I have built a few SaaS products that I never launched. I have pursued so many ideas at this point I can’t even catalog them.

I could blame this on my ADD but, I have learned to manage my ADD quite well. There are so many distractions with social media that it is easy to get lost.

My biggest distraction is the people that I deem not as smart as me, making a killing off what I would consider crap product or service. The reason they are doing so well?

They picked one idea and went big.

I am learning that you do not have to be the smartest or the best to succeed. You need to go big on one thing.

Do not let the distractions and ideas get in your way. It doesn’t have to be your passion, but pick one thing and go big.

- Nick Jensen (@ncklrs) January 10, 2021

Originally published at https://www.nickjensen.co on January 10, 2021.

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Nick Jensen

Founder of Maker Ops and CTO of a Fortune 5000 company that enjoys talking about the outdoors, running, coding, and building products.